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FINA 250 Module 13: Comparison Shopping & Consumer Decision Making (not in textbook)
Return to Modules Objectives: State factors that one should take into account when making purchasing decisions Describe tactics that advertisers use to influence our purchasing decisions Reading For This Module: No textbook readings in Module 13 Opening Vignettes: This video … Continue reading
Posted in FINA250
Tagged advertising, Comparison Shopping, consumer decision making, FINA250, trade-offs
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